Microsoft Offering A New Deal To Yahoo
Microsoft has offered a new deal to Yahoo which seem to be more than just a partnership.
As The Financial Times reports, Microsoft offers $46.5bn bid for the whole of Yahoo , when Yahoo’s search operations alone are worth $21bn.
Meanwhile, Eric Schmidt, chairman and chief executive of Google, made clear the search company remained opposed to a Microsoft-Yahoo deal. He said Google’s senior management was set to meet later on Monday to discuss their response to Microsoft’s latest move.
Although Microsoft abandoned a $46.5bn bid for the whole of Yahoo earlier this month, a full acquisition of Yahoo’s search business would be a sizeable transaction. According to Sandeep Aggarwal, an analyst at Collins Stewart, Yahoo’s search operations are worth $21bn.
However, as Mercury News reports, the main goal of Microsoft company is to build its Internet ad business.
Without discussing specifics of any Yahoo proposal, a top Microsoft executive reiterated this week that his company’s ultimate goal is building its Internet ad business.
“Regardless of the outcome of any new discussions, it is important that we continue to move forward to strengthen our online services business,” Kevin Johnson, Microsoft’s president for platforms and services, said in an e-mail to employees Sunday. Microsoft executives will discuss their strategy and unveil some new innovations in search technology during a conference on Internet advertising that the company is sponsoring in Redmond this week, Johnson said.
Photo: © Steve Rhodes
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